About Bokadirekt (Direct Booking)

Direct Booking is a service that has existed since 2000 (in Sweden) offering administrative services for booking times at various service providers by telephone or online. Our services have grown along with our business partner service providers who work in a variety of fields. We now encompass a complete, unique and user­friendly booking service. In 2009 we received investment funding from the Sixth AP Fund in Sweden and IQube, which ensured a solid foundation for us to continue our expansion.

Our Direct Booking services include a comprehensive approach:

  • Working calendar with customized functionality and synchronization in real time
  • Mobile booking ­ so you don’t need to be at your computer
  • User­friendly functionality
  • Accessory services that save you time and money
  • Our own search engine for online booking
  • A scaleable system designed for large user volumes.

Business Concept

We want to offer easy, user­friendly, and secure services that generate efficiency savings for professions that are dependent on scheduling and booking their customers throughout the day. Our services shall include online, mobile, receptionist and free support for our service provider members, and their customers.


To simplify the work of our member service providers, to save them time and money. To offer their customers the opportunity to make their own bookings online from their computer or mobile phone.

Senior Management

Christian Fricke, CEO

Nils Gillberg, Head of Sales

Sebastian Ström, CTO

Contact information

Bokadirekt AB
Sveavägen 24
111 57 Stockholm
Phone: 0771 ­67 67 00
Email: support@bokadirekt.se

Bokadirekt is registered for F­tax in Sweden.